The influencer Aida Domènech, known as Dulceida, showcases her bond with Badalona and Montgat in her new Amazon Prime documentary, just 15 minutes from Barcelona. The area, with its fine sandy beaches and maritime atmosphere, has become a coveted enclave, although rental prices have skyrocketed by 11.6% in the last year.
The influencer Aida Domènech, better known as Dulceida, has once again focused on the northern coastline of the metropolitan area. In her recent documentary for Amazon Prime, 'Dulceida al desnudo', the content creator, who has over three million followers on social media, opens the doors to her past and shows her emotional connection with Badalona and Montgat, two municipalities she considers her true home.
“Even though I no longer live here and haven’t resided in Badalona for years, it is still my home,” confesses the Catalan in a moment of sincerity that has moved her neighbours. The influencer, who has lived in other cities, champions the neighbourhood essence and Mediterranean calm of this area, located just 15 minutes from Barcelona.
The influencer's intimate refuge
In the documentary, it’s not uncommon to see Dulceida crossing the iconic train tracks of Montgat or getting emotional in her former family home in Badalona. For the content creator, the Turó de Montgat is her necessary escape: a natural space with panoramic views of the Mediterranean where the noise of likes disappears.
Dulceida's choice is not coincidental. Badalona offers a quality of life that many seek: fine sandy beaches, the iconic Pont del Petroli, and a blend of Roman history with industrial modernity. Montgat, on the other hand, adds that touch of a fishing village with boats stranded on the sand that seem to be taken from a postcard from fifty years ago.
The price of living in paradise
But not everything is sea breeze. The popularity of the area and its strategic proximity to Barcelona have driven housing prices to record levels. According to the latest data from Idealista for May 2025, rental prices in Badalona have peaked. The average price now stands at 15.8 euros per square metre, representing a suffocating increase of 11.6% in the last year.
This figure reflects the high demand for an environment that offers sun, beach, and proximity in an indivisible package. Despite the numbers, the identity of these cities remains intact in their terraces, local gastronomy, and seaside promenades. It is that Mediterranean soul that Dulceida champions as a fundamental part of her DNA.
More than a dormitory city
Badalona is not just a dormitory city; it is a cultural engine with festivals, an active port, and a community that, like the influencer, feels an unbreakable bond to its land. For those seeking total tranquility, the area of Montgat Nord offers less crowded beaches with beach bars that do not require prior reservation.
In the end, it seems that Dulceida's “secret” to staying grounded is always returning to her roots. To the place where the train still passes near the sea and where the sky is always a little bluer than in the big city. Have you ever considered that luxury wasn’t a penthouse on Paseo de Gracia, but waking up to see the boats of Montgat?
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